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Jef frey Scott Pearson
Storyteller
Professional Writing Samples
When I earned a bachelor's degree in Business Communication in the '90s, I had no idea how useful it would be for professional writing. The core concepts of clarity, economy, branding, and strategy formed the lens through which I evaluated every assignment. These gigs were most often formal business proposals, press releases, and marketing reports—sometimes ghostwriting books or last-minute ad copy as well.
Helped rewrite this Dutch EPK (Electronic Press Kit)
for this album by recording artist Rogier De Nijs in 2023.

Creative Writing Portfolio
Click on the icons below to read examples of humorous episodes from my unpublished journal
Longer Dramatic Stories
Paid Travelogues
In the fall of 2023, an employee from Fodor's took my walking tour of Utrecht and asked me to write my first paid blog post for their website, a practical guide that was read by over 25,000 travelers.
YOUR PERFECT DAY IN UTRECHT

In the first century AD, Roman legions sailed up the Rhine River until they came to a convenient turn in the waterway and set up a fort in what is now downtown Utrecht. Two thousand years later, the old outpost is a well-preserved Renaissance village, a thriving college town, and the fourth largest city in the Netherlands. It’s also one of the most beautiful medieval townships in the world, with graceful canals and landings that are uniquely elegant. An easy day trip from nearly anywhere in Holland, Utrecht has some of the most remarkable scenery in Europe and offers a nice change of pace compared to other Dutch cities.​​
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Assuming you came in by train as a day trip from Amsterdam, walk east out of the station under the bubble roof and into Hoog Catharijne, the largest enclosed mall in the Netherlands. Head straight through the shopping centre and you’ll come out the other end onto Vredenburg Square, home of the busy Utrecht Open Market (on Wednesdays and the weekend). The ultra-modern Tivoli Vredenburg music centre is on your left, but instead walk right towards the Domtoren, a medieval bell tower in the city centre. You can’t miss it - at 112 meters tall, it’s the highest building in town and the second tallest bell tower in Europe.
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The city's highly recommended walking tour starts below the Domtoren at 10:30 am or 1:30 pm. It takes about two hours and hits most of the best sights downtown. This includes four important historical churches - St. Martin’s Cathedral (Domkerk), St. Willibrord's Chapel (Sint Willibrordkerk), St. Peter’s Church (Pieterskerk), and St. John’s (Janskerk). It also highlights the incredible architecture of the Pope’s House (Paushuize), the Old City Hall (Stadhuis), and the Old Post Office (Post Utrecht) at Neude.
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But by far the most popular tourist attractions are the historic canals (grachts) with their distinctive wharves and cellars - now converted into shops, cafes, and restaurants. The most famous canal is the thousand-year-old Oudegracht, or ‘old canal’, which runs through the centre of Utrecht, following the original course of the Rhine River. It’s lined with historic buildings, graceful bridges, and splendid sculptures, and its cute cafés make for the perfect place to have lunch after a fascinating tour of the city.
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After a tasty meal on the old canal, walk up the ancient waterway to find the Schuttevaer Boat Company at number 85 on the Oudegracht. Take the lovely boat tour for under 20 euros a person, including tip, but skip the lacklustre audio guide and just enjoy the scenery. Afterward, consider a visit to one of the many quality museums or the Dom Under experience explained on the tour.
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For music lovers, you must find time to visit the Speelklok Museum near the city centre. Housed in an old church, the museum specializes in self-playing musical instruments – from priceless crystal Faberge music boxes to huge Dutch street organs and everything in between. When you go, be sure and take the special tour, as guides are required to turn on and operate these instruments for visitors or it’s a very quiet visit indeed!
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If you enjoy wonderful museums and your Netherlands visit is more than 3 days, consider purchasing a Museumkaart, which gives you a year of free access to over 400 collections nationwide in a very Dutch money-saving move! Available at most museums and tourist centers for about 70 euros.
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Not far from downtown towards the south end of the Oudegracht is a collection of museums for history buffs and art connoisseurs, including the religious Museum Catharijneconvent, the large and impressive Centraal Museum (with its large art collection and historical archives), and the Sonnenborgh, a scientific museum with antique telescopes, astronomical instruments, and a working observatory.
Also nearby is the Nijntje Museum for children, based around Miffy, the beloved international cartoon from local artist Dick Bruna. The museum cafe sells beer and wine servings to waiting parents - gezellig!
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For families, prepare to spend a couple of hours at Het Spoorwegmuseum, a ten-minute walk from the Domtoren and worth every step if you have children. The Dutch National Train Museum is housed in the former Malibaan train depot, which was bombed in World War II. Since then, it has become a major attraction for locals and tourists alike, for about 20 euros a person. Inside, you’ll not only find some 80 trains to walk through, but also fully reconstructed train stations, unique artifacts, travel art, and historical items from over 150 years of Dutch rail service. Plus, a miniature railway the kids will love!
​ Adults might prefer a quick visit to the Rietveld Schröder House on the edge of the town near the Science Park. Take the number 8 bus and ask the driver for details. This UNESCO World Heritage site was designed in 1924 by the Dutch architect Gerrit Rietveld for Truus Schröder, who wanted a unique house that was functional and adaptable to its environment.
Instead, she got a strange, post-modern two-floor condominium with a radical design involving flattened roof panels, sliding walls, and movable storage designs with a stark Mondrian colour scheme. It's a quirky visit, but worth the time and effort if you love architecture or that mid-century modern mystique.
After your visit, consider walking back downtown (20 minutes) through nearby Wilhelmina Park, up the stylish Burgemeester Reigerstraat, and towards the large Stadsschouwburg Theatre. From there, take a right to nearby Griftpark and perhaps have a smoke at the CultureBoat, the only floating coffeshop in the Netherlands. Top things off with high tea at the fancy Oudaen restaurant near the boat dock, or an apéritif in the odd but stylish Bunk Hotel, which was constructed within a hundred-year-old church and retains the original organ, stained glass, and architecture.
Utrecht has a hyperactive nightlife scene, a bit surprising for a historic town, but a welcome distraction for the over 40,000 students in the region! You can find out all about activities after dark here if you still have energy to explore the village at night.
For the rest of us, jump back on the train after dinner on the canals, and in less than an hour, you’ll be back to your Amsterdam hotel with sore feet and a camera full of memories.
Travelogue Leiden
After the Utrecht post became popular, Fodor's reached out again to discuss Leiden, another favorite city of mine and one I am wonderfully familiar with. I provided another thousand-word blog in my own, inimitable style
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As with many Dutch towns, Leiden is best explored on foot, and one can easily see the most important sights in a single day. Start early to avoid the midday crowds and plan on strolling a couple of kilometres to see the best stuff. There are walking tours available, costing between 20-80 euros per person, depending on size, time, and excursions. The only free English one is a two-hour tour beginning at the Beestenmarkt at 10 am every Saturday. Perhaps a better option is to follow along with me, beginning at the train station.
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Exit the northwest side of the station and turn right. At the end of the block on your right, walk under the train overpass and down Schuttersveld until you notice the Windmill Museum (Molen De Valk). The nominal six-euro entrance fee is fair for a modest museum which can be enjoyed in less than an hour, including a visit to the top of the mill, which offers a spectacular view of the city. You can well imagine it’s focus on Dutch history, engineering, and culture, so if that’s your passion this is a must-see; otherwise, ramble on.
Head south along the canal on the Kiekpad towards the modern, brick bridge.​ Just beyond this span, you’ll find the National Museum of Ethnology, which is a celebration of the artifacts of man from science, the arts, and daily life. At 15 euros per ticket (less for kids & elderly), check their website first to see if it’s your thing, and allow a couple of hours to see it.
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Moving on, continue south past the museum on Binnenvestgracht through a leafy brick street to the Morchpoort, a picturesque city gate from the 1600s, which leads directly to the Morschbrug bridge – a perfect place for selfies. Then turn right around and continue down Morsstraat, a narrow, Renaissance-era brick pathway lined with cute shops, relaxed cafes, and small businesses. After half a kilometre, you’ll find yourself on the Blauwpoortsbrug - a wide, open area featuring a beautiful harbour with docks, boats and restaurants. It is here that you can take a lovely canal tour on the water, generally about 10 euros a head and well worth it if you have an hour.
Go across the Blauwpoorts bridge and make a hard right along the waterline going south on Prinsessekade for a minute and onto the Bostebrug, a featureless bridge that provides a great view of the waterways downtown. Continue down the right-hand side of Kort Rapenbrug towards a split in the road at an old English pub you can’t miss. Continue to the right side, striding along the famous Rapenburg Canal.
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The Rapenburg Gracht is a major attraction and perhaps the prettiest canal in Holland. Strolling past dozens of 17th & 18th century buildings is a delight for fans of architecture and history, and makes for great photo opportunities on the odd sunny day.
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Not too far down on the left, consider crossing the small Doelen Bridge (Doelenbrug) to visit the Rijksmuseum van Oudheden, the Dutch National Museum of Antiquities, established in 1818. Adults pay 14 euros (w/audiotour), but offspring under 18 are free, making this a great value for a museum of this calibre. The collection is primarily ancient artifacts from Egypt, Greece, and Rome, with some Asian, European, and local keepsakes as well. It’s a large building, and you’ll need at least an hour to zip through, or two if you want the full experience.
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After your visit, get back on the Doelenbrug to find the Hortus Botanicus, one of the oldest botanical gardens in the world, dating from before the 16th century. It’s a nice visit, but the gardens are well hidden and difficult to find without these careful directions.
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From the Rijksmuseum, go back across the Doelenbrug, straight down Doelensteeg to number 12, where you take a hard left at the small canal. Follow the waterway for a city block until you see the entrance to the gardens, clearly marked. With both inside and outside displays, this landmark is a delight in early spring, late summer, and autumn – but not so much in winter. Visits take about an hour and might include the nearby Old Leiden Observatory. Founded in 1633, this science and astronomy museum is a must for nerds, geeks and stargazers - but for the rest of us, the mixed reviews indicate better experiences elsewhere.
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Reversing the earlier directions, return to the Rijksmuseum/Doelenbrug area on the Rapenburg canal and again walk down the right side. You’ll soon reach the Academy Museum of History on the corner - with its library of rare books, old photographs, obscure maps and important papers from scientific reports dating back 400 years. Again, a wonderful time if you’re a collector, a scientist, or a bibliophile, but perhaps not a stop for a typical family or romantic couple.
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Resume walking on down the Rapenbrug, you will soon reach another bridge, the Nonnenbrug. Cross it and continue straight ahead, down Kloksteeg for a bit, and you’ll soon see the spectacular Pieterskerk, Saint Peter’s Church.
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The cathedral is from about 1100, but over the last 900 years, the many additions, repairs and reconstructions have changed the building considerably, creating a complex and interesting past welcomed by history lovers. For example, this was a pilgrim’s church, and many of the congregation left on the historic Mayflower ship as it began its voyage to America in 1620. Later, Rembrandt and his relatives attended this church regularly and his family is still buried in front of the pulpit.
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Just across from the Pieterskerk, you’ll see a nondescript wooden door. If you push it open, you’ll enter one of the two dozen publicly accessible ‘hofjes’ or courtyards of Leiden. A generous benefactor allowed the poor to live in these enclaves during medieval times. Now they enchant visitors will lush gardens and adorable tiny houses.
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Around the far side of the church, try to find a narrow, pedestrian-only alleyway full of delightful shops, wonderful galleries and endearing cafes – this is Pieterskerk-Choorsteeg, the cutest street in Leiden. Take your time checking out all the little details of this charming path until you come out on Breestraat, a nice wide avenue and once a major tram route.
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You might be tempted by this busy shopping district, but stay the course and walk straight across to Maarsmansteeg, which is just a continuation of Pieterskerk-Choorsteeg. Another 100 yards or so and you’ll find yourself at an open area blocked by the narrow Nieuwe Rijn canal. You can cross it on nearby Hoogstraat, and you’ll take a right at the next intersection by the ICI Paris XL. This is the Oude Rijn canal and you should follow it for some way until you get to a small pedestrian bridge. Skip the bridge and, a few yards later, take a right turn onto Van der Starrepad, a featureless alley that leads to something wonderful.
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Negotiating these tight walkways, you realize you are slowly circling something, and eventually, the hilltop Burcht van Leiden (Leiden Castle) reveals itself. Built in the 11th century, the castle is now a public park after time as a military fortification. Aside from its long and compelling history, it offers 360-degree views of the city. Best of all, it’s free! .
Leave the fortress the way you came, but rather than retrace your steps, go right and continue down the twisting Starrepad until you come out at Brugsteeg, then go forward down this pathway another minute or two. You will return to the Nieuwe Rijn canal and you want to follow it to your right, going north all the way to the ICI Paris XL you passed before.
Now it’s time to head back to the station, so cross the small Sint Jansbrug (St. John’s Bridge) and travel the narrow Donkersteeg alleyway, past the McDonald's, and take a left on the big road. This is Haarlemmerstraat, a touristy shopping area we’ll pass through for a 5-minute walk up to the now familiar Blue Port Bridge (Blauwpoortbrug) we saw before. Instead of crossing the bridge, take a right on Turfmarkt towards the big windmill. Keep moving towards that windmill in front of you on Nieuwe Beestenmarkt. Run right past the molen on your right on Molenwerf, and soon you will see signs for the train station, less than 500 feet away.
Of course, this three-hour tour doesn’t cover all the great things to do in Leiden, but the major sights are listed herein. For more, check the internet, especially the tourist information site here.
A GREAT DAY TRIP TO LEIDEN

Adventures in Holland
A humorous 10-part series on the struggles in life as an immigrant

The "Adventures in Holland' series was born from a collection of Facebook social media posts that got an unexpectedly high number of views from immigrants and expats (as well as lots of Dutch people) who could relate to my absurd struggles.































